09 Jun 2016
Food for thought
We were fortunate to have met the divine Ronni Kahn, Founder and CEO at OzHarvest this week at a truly inspiring event. StoryLab, hosted by Edelman explored the brand story of local not-for-profit OzHarvest. They asked five different storytellers: journalist and comedian David Smiedt, Channel 9 chief of staff Danielle Post, artist Anthony Lister, filmmaker Katharine Rogers and Group Creative Director Jamal Hamidi of Edelman to share their perspectives on how to communicate a new story around OzHarvest.
Ronni established OzHarvest in 2004 and was instrumental in changing food waste legislation across Australia, allowing the organisation to deliver more than 43 million meals to women, children and men in need – while also rescuing over 14,000 tonnes of food from ending up as landfill and waste. I was shocked to learn that over 2 million Australians go hungry every day and over half of this number is made up of children.
How is it possible we are living in Australia in 2016 and hunger and malnutrition of this level still exists? Who can address this issue and try and offer a solution? Enter OzHarvest...
We all think of those bright yellow vans delivering food to those in need. There is already a narrative we identify with but really they do so much more. Through education and awareness they actively look to change behaviour, giving wonderful opportunities to those in need. Each of the guest speakers highlighted how they could take the OzHarvest story further and spread the word. From changing the way we think (consume less) as individuals, to using humour to show us how lucky we are to have choice, to have the luxury of ordering a "single origin late"... all five speakers had a great story to share.
It makes me want to waste less food, think about the choice we have as consumers to buy wisely and feel grateful for having three square meals a day. For more information on OzHarvest and how to volunteer go to http://www.ozharvest.org