Founded in London in 1972, French Connection is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom which has become a highly recognisable name and acronym to stand alongside the French Connection logo.
Launching in Australia in 1998, they never fail to keep the brand exciting and original, pushing boundaries and always making a statement.
Whether FCUK has shocked or amused, it certainly made you think. Bold, witty and intelligent, French Connection’s approach to fashion has made it stand out amongst today’s high street.
The key to French Connection’s success continues to be the combination of exceptional clothes at the forefront of design, affordable prices, clever merchandising and sound business practice that celebrate their distinct British heritage.